Individuals are seen in front of a display room that hosts BlackRock in Davos, Switzerland Januar 22, 2020. REUTERS/Arnd WiegmannBlackRock selling 58 mln THG sharesSale at 10% discount rate to Mondays closeTHG shares struck record lowNov 2 (Reuters) – THGs (THG.L) second-largest investor BlackRock Inc (BLK.N) is unloading almost half its stake in the company at a 10% discount, in the current sign of financier discontent with the British e-commerce group.Deal bookrunner Goldman Sachs stated on Tuesday BlackRock would sell 58 million THG shares at 195 pence apiece, a 10.3% discount rate to the stocks Monday close and well below its going public price of 500 pence.BlackRock had a 10.13% stake of almost 124 million shares as of mid-October, according to Refinitiv information, making the U.S. asset manager the No. 1 institutional investor in THG and the second-biggest after THG founder and CEO Matthew Moulding.Shares of THG, which went public in a bumper IPO in 2015 and owns beauty seller Lookfantastic and supplements firm Myprotein, were down 6.7% by 0845 GMT on Tuesday after hitting a record low of 198 pence.BlackRock and THG declined to discuss the sale.BlackRocks offer follows a rocky month for THG in which its share price sank 35% in a single day after a poorly received financier discussion that focused on its e-commerce technology platform Ingenuity.Investors were disappointed by a lack of specifics about business throughout the discussion. Japanese endeavor capital giant SoftBank Group Corp (9984. T), which took a stake in THG this year, has an option to inject $1.6 billion into Ingenuity at an appraisal of $6.3 billion once it is spun off.A series of measures by Manchester-based THG to relieve financier nerves, from calling a SoftBank executive to its board and pursuing a premium stock listing to Moulding offering up his “golden share”, have so far failed to stem the slide in its share price. check out more Reporting by Sachin Ravikumar in Bengaluru; Editing by Ramakrishnan M. and Shounak DasguptaOur Standards: The Thomson Reuters Trust Principles.