Founded in 2009, Atomy has ended up being one of the worlds biggest “multilevel marketing” (MLM) companies– where people make cash by selling products and getting people to sign up– and claims to have 15 million members globally.After releasing in the US, Canada, Australia and other areas, it has set its sights on the UK and Europe, and states tens of thousands of individuals have currently signed up.It is the latest in a line of direct-sales charm business likely to especially bring in ladies who might be having a hard time economically and looking for brand-new ways of making cash– a trend that has been accelerated by the pandemic.The businesss launch videos and promotional product emphasise the large sums it says can potentially be earned as a “supplier”– including, for those who reach the top of the program, six-figure cash bonuses and advantages, such as a personal assistant and individual driver.MLM schemes are usually made up of large numbers of people selling products such as appeal and cleansing books, items and candles, from home. It held its official launch occasion at the New Theatre Royal in Portsmouth on 28 July.The UK business is called Atomy Distribution. Those reaching the lowest sounded receive some business items, while Atomy declares those reaching the leading rung, understood as “imperial master” status, would receive ₤ 720,000 cash, plus other benefits consisting of “workplace leasing, individual assistant and chauffeur hire”. The lookalike flicks through an Atomy pamphlet while drinking tea and consuming sandwiches on the balcony of a magnificent home, and is then happy to be provided with a basket of the businesss products.The UK trade body for the direct sales sector, the Direct Selling Association (DSA)– whose members include cosmetics company Avon and the health and charm company Amway– approximates there are 631,000 direct sellers in the UK, 96% of whom are female. The US-based Direct Selling News site just recently published a “Global 100” list of direct sales business which featured Amway in very first location and Atomy at 12.
MoneyAs the Korean charm company introduces in the UK, some critics are concerned about so-called multilevel marketing schemesA South Korean cosmetics business is making a significant push into Britain, and declares that those who register to be a sales representatives can earn thousands in commission each week, and rewards of approximately ₤ 720,000. Founded in 2009, Atomy has actually become one of the worlds most significant “multilevel marketing” (MLM) business– where individuals earn money by offering items and getting individuals to register– and claims to have 15 million members globally.After launching in the US, Canada, Australia and other territories, it has actually set its sights on the UK and Europe, and states tens of countless people have currently signed up.It is the current in a line of direct-sales charm business likely to particularly bring in women who may be having a hard time economically and searching for brand-new ways of earning money– a trend that has actually been accelerated by the pandemic.The businesss launch videos and promotional product emphasise the large amounts it says can potentially be made as a “supplier”– consisting of, for those who arrive of the programme, six-figure cash rewards and advantages, such as a personal assistant and personal driver.MLM schemes are generally made up of great deals of people selling products such as beauty and cleaning items, books and candle lights, from house. They are controversial, and in the UK there are ratings of groups and individuals marketing against them on social media.Campaigning group Hey Hun … #BanTheScam claims MLM is a “predatory organization design” that should be banned, and is planning a demonstration in main London on 28 August.Meanwhile, another critic of this kind of plan told the Observer that, in his opinion, Atomy was an “economic cult”. There is no proof that any UK authorities are examining MLMs.Critics have identified them “pyramid plans”, but Atomy denies this. It explains itself as “a consumer-oriented network marketing company”, including that people can sign up with totally free, with no obligation to sell products, which the vast majority of its customers are “consumer-only”– that is, not earning commission from sales. It held its official launch event at the New Theatre Royal in Portsmouth on 28 July.The UK company is called Atomy Distribution. It has an office in Guildford and plans to hold seminars where individuals can discover out more about this “company chance”. It specialises in appeal and skincare items and health supplements, and says it is offering individuals the opportunity to become their own employer and earn additional income by becoming a distributor.In its video message to possible employees, it claims that through its settlement plan, “you will have the ability to fulfil all the dreams in your life scenario”. In easy terms, members make points from their individual purchases and from purchases made by their “legs”– that is, the team of consumers they have recruited as members.Points then equate into commission and other payments.Before you can begin making commission, you need a minimum number of personal points, plus those for each of your legs.However unlike some comparable companies, members purchase from an online “shopping center”, not from another supplier. This indicates that suppliers do not need to hold, and spend for, stock that they may never manage to sell.Atomy has 5 levels of sales rep, called “dealerships,” and seven “masterships”, each with its own rules.There is a complicated system of commission payments, bonuses and other incentives.In one video, Ruby McGrath, the UK and Europe managing director, says that in terms of basic commission, suppliers get a “score” for reaching each dealership, and each rating is “roughly about” five United States dollars. “The maximum score you can make each day is 300,” she includes. This recommends an optimum of $1,500 (₤ 1,080) commission a day.Then there are the mastership rewards, explained as “once-in-a-lifetime” awards for reaching each level. Those reaching the most affordable sounded receive some company items, while Atomy claims those arriving rung, called “royal master” status, would get ₤ 720,000 cash, plus other benefits including “office leasing, individual assistant and chauffeur hire”. To join, a private need to provide the membership number of the individual who is referring them.Atomys website says it offers more than 400 items, although last week the mall on the UK website appeared to list a smaller variety, from ₤ 5 for 4 tubes of tooth paste to ₤ 180 for the “Absolute Skincare Set”. The UK launch film on YouTube consists of a series where the business employers take afternoon tea with “a very unique guest”– who ends up being a lookalike of the Queen. The lookalike flicks through an Atomy sales brochure while drinking tea and consuming sandwiches on the terrace of a manor house, and is then happy to be presented with a basket of the companys products.The UK trade body for the direct sales sector, the Direct Selling Association (DSA)– whose members consist of cosmetics company Avon and the health and appeal firm Amway– approximates there are 631,000 direct sellers in the UK, 96% of whom are female. The DSA is an association managed by its members, and runs a standard procedure with which they need to comply.The Observer asked the DSA if it knew Atomy UK and whether it had looked for membership. It responded that “this company is not understood to us”. The DSA has actually said, in the past, that while multilevel marketing structures “might seem similar to pyramid schemes,”– which are illegal in the UK– “in truth they are considerably various and are more comparable to a standard corporate organization design”. The US-based Direct Selling News website recently released a “Global 100” list of direct sales business which featured Amway in top place and Atomy at 12. The website stated that in 2020, Atomys yearly earnings was $1.48 bn (₤ 1.06 bn). David Brear, who describes himself as an author who has actually studied cults, told the Observer that, in his opinion, Atomy was an “financial cult” that was peddling a “terrible impression”. McGrath states that “you do not have to be a supplier member to enjoy Atomys products,” and that “97% of our consumers are consumer-only (ie, non-commission earning)”. She includes: “Our members love our products and advise them to individuals to try … there is no pressing individuals to purchase, no signing up with charge, no stock holding, no minimum requirement to purchase any items.”Additionally, unlike other multi level marketing business, our customers purchase through the online shopping center, not via an individual.”McGrath says that of the $1,500 optimum commission a day that “reaching this level takes a great deal of effort and commitment. Normally, for somebody to make Atomy their full-time task, we would state it takes control of three years of devotion and hard work”. She included that Atomy was “checking out” using to sign up with the DSA. topLeft bottomLeft #goalExceededMarkerPercentage ticker #paragraphs We will be in touch to advise you to contribute. Look out for a message in your inbox in October 2021. If you have any concerns about contributing, please call us.
